From the literary works of Kabir to every small festivity in Punjab, Phulkari craftwork has been integral to the Indian culture. The floral motifs, the vibrant colors and the heavy borders are a mark of the intricacies of the sundry values of Punjab, households, and affection.
In the past, Phulkari was essentially a product of domestic work done by the women of the household. As soon as a girl was born the mothers and grandmothers would start embroidering Baghs and Phulkaris, which were to be given away at the time of marriage.
Luxurion World has been working with one such Kaarigar that didn't just revolutionize the manufacturing of Phulkari sarees and dupattas but also contributed to spread it across the borders of Punjab.
The embroidery took a backseat with the division of India and Pakistan. However, it soon sprang back up like an evergreen style statement. Phulkari sarees, now, aren't just a part of festivities but have come to become something that women have started embracing as daily wear.
The Phulkari is a company that made Phulkari sarees widely accessible and available- by shifting the whole production base to machines. While talking to the karigaar, we discovered that any piece of clothing- be it chiffon or silk can be transformed into a gorgeous heavy, geometric and floral Phulkari piece, and with the ease and efficiency of the machine work- it makes this cultural symbol affordable too.
A craft that is passed down generations and generations, the importance of handmade handloom pieces haven't fallen. The Phulkari is recruiting more and more women to produce handmade sarees so that the link to the roots of this cultural symbol is kept intact.
This efficient way of production has helped Luxurion World to provide a wide variety of Phulkari motifs and as the production increases, we, thread by thread sew the flowers of culture for every woman who desires it.
For more such weaver's stories visit www.luxurionworld.com